UK Guidance • Chargepoint Design

Design Considerations for Electric Vehicle Chargepoints

The UK government’s design guidance (published 25 March 2022) sets out practical recommendations for organisations installing EV chargepoints to improve ease-of-use, accessibility, and overall customer experience—while respecting the surrounding environment and reducing long-term operational friction.

Audience: installers, operators, local authorities, site owners Scope: user experience, accessibility, payments, reliability, setting Recommended uptime: ≥ 99% per annum
Human-centred design Accessibility-first Avoid friction at payment

Why design matters for EV charging

EV infrastructure is not only a technical deployment problem—it is a product and service experience. Chargepoints that are difficult to find, confusing to operate, or unreliable erode user confidence and slow adoption. The UK’s design approach is explicitly user-centric, prioritising inclusivity, accessibility, and a positive experience for both drivers and nearby pedestrians.

Expert framing: A well-designed chargepoint reduces “support tickets” before they happen: fewer failed sessions, fewer payment disputes, fewer accessibility complaints, and fewer maintenance call-outs.

Design considerations (practical checklist)

1) Recognisability & user interfaces

Make it obvious, readable, and confidence-building Visibility + clarity
  • Visual status: clearly signal availability/operational state, while considering the local environment (avoid light pollution for residents, businesses, and wildlife).
  • Online status: make operational status and availability accessible remotely.
  • Information: provide clear, accessible details (e.g., charging speed) readable in different weather and lighting conditions.
  • User guidance: publish step-by-step instructions for starting and paying for charging.
  • Feedback prompts: use visual and audible cues for payment acceptance, session start, progress, and completion.

Implementation tip: treat the screen/UI as a safety-critical interface—high contrast, large type, and minimal steps.

2) Paying for charging

Reduce payment friction, reduce abandonment Conversion point
  • Payment options: enable easy payment including non-proprietary, non-smartphone payment, with additional options as appropriate.
  • Price information: use a simple pricing unit consistent with the wider market (e.g., pence/kWh). Clearly identify costs where charging is bundled with parking or other services.
  • Open access: support ad-hoc access without requiring subscription or network registration.

Operator insight: “guest checkout” is not optional if you want broad adoption—especially for visitors and occasional users.

3) Cable & socket management

Prevent trip hazards and reduce vandalism risk Ergonomics
  • Tethered vs untethered: tethered cables can improve ease-of-use but are not suitable everywhere.
  • Hybrid approach: consider providing a socket in addition to a tethered cable so users can use their own cables.
  • Low-profile installs: for lamppost-style chargepoints, sockets alone may be more appropriate.
  • Cable storage: implement cable management (e.g., retracting/protective systems) to prevent trip hazards and reduce vandalism.

Field reality: the “last metre” matters—most wear, weather exposure, and damage happens at the cable/connector end.

4) Accessible design

Design for a range of abilities and vehicles Inclusion
  • Cables and sockets: ensure an ergonomic plug handle and minimise resistance when extending/manoeuvring cables.
  • Cable length: provide sufficient length to reach varying socket locations across vehicle models.
  • Height and location: ensure the chargepoint, cable, socket, and information are accessible for diverse users, including wheelchair users.
  • Safety in use: provide sufficient space to accommodate different vehicles and mobility needs.
  • Night design: support safe navigation at night by illuminating the chargepoint and surrounding area.

Practical heuristic: if a user cannot operate it one-handed (where reasonable), it will fail accessibility in real-world conditions.

5) Production, maintenance & end-of-life

Design for uptime and lifecycle value ≥ 99% uptime
  • Sourcing and processes: certify that suppliers use environmentally conscious and ethical approaches to materials and manufacturing.
  • Maintenance and repair: design for routine maintenance with minimal non-standard training and tooling to increase uptime and reduce costs.
  • Reliability: target a minimum of 99% chargepoint uptime per annum to build user confidence.
  • Upgrades: modular designs and upgradeability extend usable life.
  • Reuse and recycling: consider end-of-life pathways to maximise environmental benefit.

Asset-management view: modularity is a commercial feature—spares strategy, swap time, and field repairability drive lifetime TCO.

6) Installation & setting

Deploy widely without damaging the place Context-aware
  • Disruption: reduce disruption to the surrounding environment during installation wherever possible.
  • Adaptable design: allow aesthetic variations so chargepoints can be deployed in different contexts, including distinct or historic environments.
  • Branding: enable operators to configure design elements to represent their brand.

Local-authority note: aesthetic adaptability can be the difference between swift approval and prolonged stakeholder objections.

EV Charger Experts: how we apply this guidance in real projects

In practice, we recommend turning these principles into an install-ready “definition of done”: a site walkthrough checklist (findability, signage, lighting), a payment acceptance test (guest flow, price transparency), an accessibility test (reach, cable handling, wheelchair clearance), and an operational plan (spares, monitoring, maintenance windows) aimed at sustaining ≥99% uptime.

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